Employment Resources: Advertising/Marketing in Lowell, MA

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Resource Request

	Put More Power in Your Job Search by Kevin Donlin - Oct, 2008 If knowledge is power, you can give your job search a huge boost by knowing more about the job and employer you seek. It all comes down to one word: research. “Research is a critical step in the job search that people often overlook. Without learning about the companies you want to a...
	Networking Help From Your Friends by Kevin Donlin - Oct, 2008 Here’s a brilliant quote from a brilliant scientist, Linus Pauling: “The best way to have a good idea is to have lots of ideas.” And here’s a rough corollary for your job search: The best way to find a good job is to have lots of networking conversations. In other words, the more peo...
	Prove, Persist, and Get Hired by Kevin Donlin - Jul, 2008 You’ve heard of the three Rs of education: reading, ‘riting and ‘rithmetic. But have you heard of the two Ps of job hunting? They are proof and persistence. To get hired for your ideal job - or better yet, to have that job created just for you - you need to prove you can do the work...
	The Quest for Great Customers by Dr. Maynard Brusman - Dec, 2006 Most CEOs hope a stronger focus on customers will protect them from eroding profit margins and commoditization. But getting closer to customers is not a matter of installing better CRM systems or simply measuring satisfaction levels. Companies can take advantage of new, increasingly eff...
	Changing Minds: How Hard Is It? by Dr. Maynard Brusman - Nov, 2006 "All leadership comes down to this: changing people’s behavior. – Alan Deutschman in Fast Company ("Change or Die," May 2005) Changing people’s behavior is the most important challenge for business leaders competing in unpredictable environments. "The central issue is never strateg...
	Women Sold on the Advertising Industry by Teena Rose - Jun, 2006 Since its inception, the advertising industry has been on the receiving end of critical body blows, with famous one-liners like H.G. Wells’ "Advertising is legalized lying." Nevertheless, it plays a large role in the American and world economy, and is a necessary and rewarding career for m...
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